A Brazil nut is a Brazil nut, whatever you coat it in.
The same goes for market research in Brazil and in Latin America. It is not only the quality of the presentation that matters, but the soundness of the methodology applied, the integrity of the data and the quality of the presentation.

At Across we execute research projects that achieve their objectives and answer the questions posed, bringing in-depth knowledge of the market to ensure relevant interpretation of the results.

Qualitative research is an effective method of understanding human behaviour and the reasons behind how and why things are as they are.
Successful qualitative research depends equally on several combined aspects including outstanding methodology design, proficient interviewing techniques, skillful analysis and interpretation of data collected and, less frequently mentioned, a high standard of recruitment.

Our services include:

• Executive Interviewing (In-Depth Personal & Telephone Interviewing)
• Discussion/Focus Group Moderation (Face-to-face/Telephone/Online)
• Mystery Shopping
• Observational Research
• Ethnography
• Analysis
•  Summary & Full Report

Qualisample

QualiSample is the name of our own cross-cultural panel and qualitative recruitment service.
We recruit members of the public interested in taking part in our market research projects through our website www.qualisample.com and also by personal invitation from our recruiters in the UK and abroad.

Cultural Chameleon®

Cultural Chameleon® is the name of our dedicated research division that provides qualitative and quantitative research for the foreign culture communities based in the UK and for the Latin American businesses wishing to establish themselves in the UK or Europe. 

Cultural Chameleon® is also our proprietary research tool devised to investigate markets and migrant groups by looking into the cultural aspects that may strengthen or weaken the research findings:

• By assessing cultural values and concepts
• By determining concepts, cultural aspirational ideas and wishes
• By modeling  common cultural starting points between original and adopted cultural values
• By aligning aspirations, activities and cultural behaviour between original and adopted country

First-rate, cost effective qualitative research in Brazil. Working with Iris is like having an ear to the ground in a culture and market which is notoriously difficult to research remotely from the UK. I would highly recommend Across for studies that need sensitive and accurate insight into Brazilian opinions and opportunities!
Tracey White - Fizz Research Ltd