Qualitative market research

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Turning Latin American conversations into insights


Qualitative market research is an effective way to understand human behaviour and the reasons behind how and why things happen.

Successful qualitative research depends equally on outstanding methodology design, proficient interviewing techniques, skilful analysis and interpretation of data and, less frequently mentioned, a high standard of participant recruitment.

At ACROSS we execute research projects that achieve their objectives, answering the questions posed and use our in-depth knowledge of the market to ensure relevant interpretation of the results.

Our network of local, independent professionals ensures complete geographical, intercultural coverage and integrity of results.

Our expertise

  • Market discovery
  • Desk research
  • In-depth executive and consumer interviewing
  • Focus group and online community moderation
  • Ethnography
  • Participant recruitment
  • Fieldwork management

We work with face-to-face, online and telephone qualitative methodologies.