ACROSS: changing how you see, speak and listen to Latin Americans

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The inside track: offering expertise in cultural behaviour, language and attitudes

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Qualitative insights start with knowing the market

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Qualitative market research

Turning Latin American conversations into insights


Cross-cultural communication

Turning cultural risks into cultural drivers


Language Services

Translation and interpreting: tools to interact with different cultures ACROSS the globe


About Us

At ACROSS we work with Latin America and the Latin American people: their behaviour, their culture, their languages.


Accurate research starts with knowing the market

These Brazil nuts look identical but only one of them comes from Brazil; the others are from Peru. Only an expert would know the difference in look, texture and taste.

That same expertise is needed by organisations wishing to research Brazil and any other Latin American market. To get meaningful results you need knowledge of the language, culture and attitudes. You need the inside track. You need ACROSS: first-hand local knowledge combined with international experience.

At Across we work with:

  • companies from different global markets that are looking for opportunities to enter or expand their interests in one or several countries in Latin America
  • organisations, businesses and individuals from Latin America looking to commence or expand their operations in the international markets, particularly the UK and other European markets
  • market research and business projects involving ex-pat Portuguese and Spanish speaking communities in their host countries, globally.

ACROSS is the trade name of Iris Griffiths: a Brazilian/British, UK-based, qualified and experienced qualitative market researcher, cross-cultural communication specialist, translator and conference interpreter. Iris has been working in the combined fields of market research, language and cross- cultural communication for over 25 years.

Our catalyzing force

Our bespoke approach and low overhead business model ensures flexibility for our clients. You can use our skills and competences fully, partially or just as an extra pair of hands for your own team. We provide full or part market research services and we work as ACROSS or under your own banner. We work with end clients, other market research companies, agencies or individuals looking to commence or expand their operations in the Latin American markets.
ACROSS is the trade name of Iris Griffiths, who has been working in the combined fields of market research, language and intercultural communication for over 25 years. With experience of working for a broad range of organisations in several countries, we can apply our expertise to a variety of businesses.
We believe in going beyond what is asked of us and giving our clients a genuinely holistic insight into the market. This can only be achieved because our relationship with our network is based on a shared commitment to deliver quality and exceptional value to our clients.
Local Knowledge
At ACROSS we believe in and advocate the power of local knowledge, being local and knowing the locals. ACROSS is run by a Latin American Brazilian native and the professionals we work with are all nationals of the countries we work in. We are well organised and resourceful and understand the underlying psyche of those you want to reach.
At ACROSS, we are passionate about Latin American people and their behaviour. We recognise that our professional success comes from our passion: the excitement of talking to Latin Americans wherever they are and hearing about what they really think and want.
We don’t follow the crowd, just because that is what the industry prescribes. We believe in delivering the results that clients want, so we tailor our approach to each client’s unique requirements. Every one of our customers receives a personalised level of service, ensuring confidence and transparency throughout.


ACROSS was founded by Iris Griffiths, who has carefully selected a network of native and experienced professionals in the different countries covered by ACROSS. Each project has its own requirements, so each team is formed by professionals with the right combination of skills and knowledge to fulfil such requirements.


Iris Griffiths

Bringing experience, energy and enthusiasm to every ACROSS project


Ivan Martins

Helping ACROSS to turn ideas into technological products


ACROSS Network

Geographical and intercultural coverage = integrity of results


Some of organisations that used our services as end-clients or through collaboration with other independent consultants or market research companies




I have employed Iris’ services as a Brazilian Portuguese translator and proof reader on numerous occasions. She is a very professional linguist with expert and first hand knowledge of the market research sector. I would recommend Iris and look forward to working with her in future

K.R. – Language Conect

K.R. – Language Conect

Iris Griffiths, from Across, is a very professional and extremely friendly researcher. The work she delivered was well researched and the data collected included the very latest developments on the subject of the study. I would definitely use Iris again and highly recommend her.

Emma Séka – MackSense Ltd

Emma Séka – MackSense Ltd

Clients were delighted with the English-Spanish interpretation that Across Lingo provided on two separate occasions and I was delighted with the responsiveness and professionalism!

Lisa Kabouridis – Qualitative Research Services Ltd

Lisa Kabouridis – Qualitative Research Services Ltd

Iris is a great moderator and ensures that she teases the insight out of the consumers. She has a great ability to connect with both respondents and with her internal clients. She is also great at making sure the team she works with understand the culture and nuances that exist within international markets, and that can really make a different to our clients and the success of the insight.

Lucy Hobbs – Independent Market Researcher

Lucy Hobbs – Independent Market Researcher

Hello Iris, Again, thank you very much to you and everyone in your team. I think that it was a very hard day for you, very intensive. But it was great! Thank you for your professionalism, your efficiency and your kindness. I keep your address preciously for our next event! Laurent Sempot

Laurent Sempot – VBO | FEB

Laurent Sempot – VBO | FEB

My first experience of the online qualitative methodology introduced by Across Research has been very positive. As a research tool, it was highly dynamic and the consistent and enthusiastic engagement of the panellists throughout the exercise was much appreciated. This was attributable not only to the suitability and flexibility of the online platform itself but also to Across’s skilful approach to moderating and stimulating the discussion. I would not hesitate to recommend Across work with this research method to other companies.

Ian Anderson – Nice-Pak International Ltd

Ian Anderson – Nice-Pak International Ltd

We have worked with Iris Griffiths from Across on a couple of occasions for work conducted in Brazil. We think of Iris as a valued Network Partner of The Buzzz. In particular Iris goes that extra distance – she checks the recruitment closely and is always quick to suggest changes locally which work to the benefit of the overall project outcome. More than this she can add real value to the analysis by interpreting the localized market and social context. However I would rate her positive attitude and boundless optimism as perhaps her strongest contribution – she is fun to work with and when deadlines get tight and things unravel it is great to get a positive solution offered.

Alan Bowman – The Buzzz

Alan Bowman – The Buzzz

Dear Iris, I would like to say a big thank you for all your help in arranging interpreters for us. All excellent and became members of the Company straight away. They were a huge help and support and we thoroughly enjoyed having them on board and working with them.

Catherine Buffrey – Royal Shakespeare Company